CORE Semester-Long Product Launch Project
In a semester-long project, I worked with a team of 9 to bring a new product from concept to launch, conducting market research, planning operations and financing, and developing a business plan. I focused on leading marketing strategy and execution, and helped pitch our idea to faculty, colleagues, and industry professionals.
Arithmetoss: an engaging math game for children that fosters mathematical proficiency and encourages independent thinking
Through targeted Instagram and Facebook ads, our team demonstrated how increased spending on marketing tactics could drive impact. Over five years, these efforts led to a projected 16% increase in brand awareness for the product.
